Jeremy Dingman
E: jeremyrdingman@gmail.com
P: 623.205.4468

Let’s build something, together.

Senior Director of Marketing | Demand Generation and Revenue Marketing

With nearly 12 years immersed in marketing spanning nearly every discipline and leading high-performing revenue marketing teams, I’ve built my career simplifying complex strategies while accelerating growth and guiding teams through pivotal commercial transformations. I’m best known for the speed at which I work, my ability to communicate and motivate others around a common goal and delivering strategies that are backed by data and research. I’m a coach and passionate people leader who puts people first and thrives on retaining talent through multiple forms of development.

Qualifications

A/B Testing | Account Based Marketing | Agency and Vendor Management | Analytics | Audience Segmentation | B2B Marketing | Content Marketing | Data visualization | Demand Generation | Event Management | Integrated Marketing | Lead routing | Lifecycle Marketing | Marketing and Sales Alignment | Omni-channel Attribution | People Management | Public Relations | Revenue Operations | Search Engine Optimization | Social Media | 

MARTECH EXPERIENCE: Adobe Experience Manager, Adroll, Airtable, Bombora, Demandbase, Dunn & Bradstreet, Google Ad Manager, LinkedIn Sales Navigator, Marketo, Salesforce, SEMRush, Tableau, WordPress, ZoomInfo

Employment History

TE Connectivity | Senior Marketing Manager Jan 2022 – Current

As the Senior Marketing Manager, I’m responsible for leading the revenue and demand marketing transformation across a global marketing team of nine people consisting of channel, external communications, integrated marketing, marketing operations, product marketing and public relations. In just two years, we’ve completely transformed the culture, upskilled members of the marketing organization and delivered $250M in revenue and $600M in pipeline. 

• Increase marketing sourced revenue by 93% and total number of opportunities by 114% while budgets were flat
• Spearhead demand generation and marketing campaigns to achieve $250M in new business from buying groups 
• Audit marketing budget to reduce spend in events by 25% while increasing brand share of voice by nearly 75%
• Lead annual planning with leadership across engineering, product management and sales to align business goals
• Conduct all financial planning, budget reviews, executive briefings and reviews of marketing impact metrics 
• Nominated for Inclusion and Diversity award by peers for cultivating a strong culture amidst leadership changes

Honeywell | Director of Enterprise Demand Generation Jul 2020 – Jan 2022

As the Director of Demand Generation, I led the formation of a new group of six marketers responsible for expanding revenue across 20 conglomerates through account-based marketing, customer insights and demand generation to secure the first $25M win and achieve a proof of concept that ultimately drove a new pillar of marketing at Honeywell. 

• Developed account-based marketing campaigns across various channels resulting in nearly $25M 
• Led strategy, copy development, campaign setup, A/B testing, reporting and playbook to increase sales pipeline
• Communicated effectively and built trust with stakeholders at all levels of product and sales to align growth efforts 
• Built a high-performing demand generation team across events, digital, operations, and ABM/lifecycle marketing
• Designed marketing plans to enable strategic investments, competitive initiatives and thought leadership

Honeywell Aerospace | Director of Product Marketing Sep 2019 – Jul 2020

As the Director of Product Marketing, I developed comprehensive go-to-market strategies for Honeywell’s avionics and mechanical product lines, driving new business and product introductions across two portfolios worth $17B. These launches increased demand across multiple regions and customers through well-executed plans and strong positioning.

• Revamped product naming strategy, implemented SEO best practices all while reducing marketing spend by 65% 
• Created differentiated, customer-centric narratives, value propositions, positioning statements and key messages
• Built the core value proposition and selling points with  product management, sales, field marketing, and insights
• Developed sales enablement programs, presentations, and tools to communicate intended value propositions
• Conducted consumer research and competitive analysis to inform the development of new products and features.

Honeywell Aerospace | Director of Marketing, Adjacent Markets Sep 2019 – Jul 2020

As the Director of Marketing for two Honeywell UAV services and HGuide internal sensing business, I was responsible for leading every facet of marketing from branding and trademark to demand generation and communications. My entrepreneurial approach in these businesses helped to reach yearly revenues of nearly $15 million.

• Drove $15M of new business from Apple, Audi, Ford, Google and Hyundai as part of autonomous vehicle strategy
• Delivered new UAV contracts from Aramco, Chevron and Shell and secured long-term agreements from utilities 
• Executed customer lifecycle programs to upsell/cross-sell new software and new product launches 
• Launched the HGuide brand and trademark strategy to reposition aging portfolio to new customers and industries 
• Led a global team that consisted of external agencies to reduce cost and scale marketing efforts

Honeywell Aerospace | Director of Marketing & E-Commerce Jul 2017 – Aug 2018

As the Director of Marketing and E-Commerce, I was responsible for the marketing plan for GoDirect Trade, a website that specialized in selling refurbished aircraft parts to some of the world’s largest airlines and leasing companies. I was responsible for creating our brand identity and building the first marketing plan with the goal of highlighting our unique value proposition of leveraging blockchain technology and generating our first 1,000 members. 

• Drove all demand generation and lead nurturing to achieve $5M in revenue while spending less than $100k a year
• Achieved two patents, secured the first 1k subscribers and developed strategic narrative 100k+ organic video views
• Led planning, measurement, brand, customer insights, customer retention, CRM and personalization initiatives 
• Built and managed content marketing, PR, SEO/SEM reviews platform to build brand awareness and new logos

Honeywell Aerospace | Senior Channel Marketing Manager Oct 2015 – Jul 2017

Built the Aerospace channel marketing team while cultivating close partnerships with global distribution and sales partners to generate leads and revenue through co-marketing programs. 

• Co-invented the channel marketing program and grew the team to six people globally and $40M revenue annually
• Built one of the largest marketing campaigns to promote new software to generate $72M in revenue 
• Partnered with sales leadership to build strategies and craft campaigns to increase opportunities across partners 
• Lead all channel engagements for Honeywell, including award ceremonies, events and sponsorships 
• Contributed to the creation of sales enablement materials and template for demand generation programs
• Managed MDF/co-op budgets supporting 1,500 partners including forecasting, guidance and planning, and ROI
• Led all customer and regional channel partner advisory boards, executive presentations and engagements

DBSI | Digital and Content Marketing Manager Jun 2015 – Oct 2015

In my role as the company’s Digital Marketing Manager and Copywriter, I crafted compelling marketing strategies and persuasive copy tailored to attract clients from some of the largest financial institutions across the United States. Utilizing innovative digital marketing techniques, I drove brand recognition and customer acquisition, positioning our agency as a leader in providing marketing-as-a-service solutions within the financial industry.

• Created blogs, social posts, and other materials to connect with our target customer and generate leads
• Executed content marketing strategy for U.S. financial institutions like Bank of America and Wells Fargo
• Owned digital marketing strategy across web, social, and paid media, to secure new financial institutions
• Managed Google ads, SEO and paid social to deliver the highest web traffic in company history

OneAZ Credit Union | Field and Event Marketing Manager Oct 2014 – Jun 2015

As the Field and Event Marketing Manager, I coordinated initiatives to attract new members and nurture existing ones by promoting a diverse range of financial products, including credit cards, auto loans, HELOCs, mortgages, and other securities, through events and targeted marketing campaigns. 

• Developed 20 unique go-to-market plans and campaigns to drive new business across each location in Arizona
• Identified numerous key field marketing strategies and tactics for regional branches and field marketing teams
• Delivered insights across members, in collaboration with our strategy and analytics teams to upsell new products
• Owned the marketing plan to retain members while growing total assets and new members across regions

Education & Certifications

Bachelor of Science in Advertising – Northern Arizona University

Bachelor of Science in Public Relations – Northern Arizona University

Mastering Demand & Account Based Marketing – Forrester

Accelerating B2B Marketing – Forrester